Private Policy

This Privacy Policy (the "Privacy Policy") is designed to provide an understanding of the information collected by SeniorConnection, Inc., a Delaware corporation ("SeniorConnection"), and how SeniorConnection uses such information to provide the services made available by SeniorConnection at (the "Website"). This Privacy Policy applies to any users of the Website, including those who are seeking to find a facility through the Website as well as those who are looking to advertise and promote their facilities through the Website, and any other users of any of the various services that SeniorConnection provides through its Website or any other channels (the "Services"). SeniorConnection reserves the right, at its sole discretion, to change, modify, add, or delete portions of the Privacy Policy at any time without notice to you, by posting such changes to the Website. By using the Website, you accept and agree to this Privacy Policy as applied to your use of the Website. If you do not agree to this Privacy Policy, you may not access or otherwise use the Website.

1.Collected Information.

SeniorConnection collects both "Personal Information" and "Non-Personal Information" about our users and Facility subscribers. For purposes of this Privacy Policy, "Personal Information" is information that can be used contact or identify you, such as your name, email address, and information that is linked to such personal information ("Personal Information"). "Non-Personal Information" is information that cannot be used to contact or identify you and is not linked to information that can be used to contact or identify you and includes passively collected information about your activities on the Website, such as usage, to the extent that such information is not linked to your Personal Information.

Website visitors can access and browse certain portions of the Website without disclosing Personal Information. Like most websites, however, SeniorConnection passively collects certain information from your computer, such as your IP address and web browser user agent, when you browse the Website. SeniorConnection collects such information in order to help diagnose problems with our server, administer our Website and track usage statistics. For purposes of this Privacy Policy, visitors who browse the Website without registering are "Website Visitors." In order to utilize some of the Services offered by the SeniorConnection and its Website, some users may be required to register with For purposes of this Privacy Policy, all users who register with SeniorConnection on its Website are each a "Registered User."

If you register with SeniorConnection for use of the Services provided by its Website, SeniorConnection will collect Personal Information from you in addition to the Non-Personal Information described above. The Personal Information collected by SeniorConnection may vary, but the Personal Information collected is only the information that you mutually enter into our online forms. Regardless of whether you are a Website Visitor, Registered User or a Facility subscriber, all Personal Information that you provide to SeniorConnection will be stored by us. You represent and warrant to us that you have the right and authority to provide SeniorConnection all Personal Information you provide about yourself or others.

2. Cookies.

Whenever a Website Visitor, Registered User or Facility subscriber uses the Website, SeniorConnection places a small file known as a "cookie" on the user's computer hard drive. A cookie may contain information that allows SeniorConnection to track your path through its Website and to determine whether you have visited the Website before. However, unless you are a Registered User or a Facility subscriber, the cookie contains no personally identifiable information that would allow SeniorConnection to identify you. Cookies cannot be used to read data off of your hard drive, and cannot retrieve information from any other cookies created by other websites. SeniorConnection uses cookies in this manner to help us understand how visitors and users use the Website and to help improve the Website. While most web browsers are set to accept cookies by default, you may refuse to accept a cookie from SeniorConnection by following the procedures specific to your web browser. However, if your browser rejects or blocks a cookie, it may impact your ability to use some of our Website and Services. As such, SeniorConnection suggests that you allow us to place a cookie on your computer since the cookie does not provide SeniorConnection with any information from which we can identify you.

3. Use of Information.

In general, the use of Personal Information by SeniorConnection isto (i) help improve its Services and customize the user experience; (ii) enable SeniorConnection to provide a safer Website for all of its Website Visitors, Registered Users and Facility subscribers; (iii) help SeniorConnection communicate with the Website Visitors, Registered Users and Facility subscribers; (iv) research and analyze your use of or interest in SeniorConnection's Services; (v) manage the Services; and (vi) perform the functions and Services to you at the time of collection. In addition to the uses described above, if you have provided an email address, SeniorConnection may use your Personal Information to send you notifications about special offers or to tell you about opportunities available through our Services. You may opt-out of any or all future marketing communications from SeniorConnection, as well as access and update your Personal Information. You may also stop notifications by clicking on the "unsubscribe" link we place at the footer of every email SeniorConnection sends.

4. Sharing of Information.

In addition to the Personal Information collected by SeniorConnection for the purposes described above under Section 3, SeniorConnection may also share your Personal Information with various third parties. Notwithstanding the foregoing, SeniorConnection does not sell or rent any Personal Information to any third party, other than the Facilities and other third parties that subscribe to and use the Services of the Website, in which case SeniorConnection will require those parties to agree to use any such personally-identifiable data solely for the purpose of providing the specified Services to SeniorConnection. By using the Website and our Services, you agree to allow SeniorConnection to share the Personal Information you provide to us in the ways described below.

5. Changing or Removing your Personal Information and Closing your Account.

If the Personal Information you provided when you registered changes, you may update this information by logging into your account and accessing your "account settings." If you no longer wish to participate in our Services, you may close your account directly in the "account settings" portion of your account. If you close your SeniorConnection account, we will remove your name and other Personal Information from our database. If you close your account, we have no obligation to retain your Personal Information, and may delete any or all of your account information without liability. SeniorConnection, however, may retain information related to you if it believes it may be necessary to prevent fraud or future abuse, or for legitimate business purposes, such as analysis of aggregated, Non-Personal Information, account recovery, auditing our records, enforcing our rights and obligations under our agreements or if required by law.

6. How SeniorConnection Protects Your Personal Information.

SeniorConnection has implemented industry-recognized safeguards to help protect your Personal Information from unauthorized access. These safeguards include:


7. Links to Other Websites.

SeniorConnection may provide links to other websites that we believe may be of interest to our users. SeniorConnection, however, is not responsible for the privacy practices employed by those websites, nor is SeniorConnection responsible for the information or content contained by them. This Privacy Policy applies solely to Personal Information collected by SeniorConnection through its Website. Accordingly, when you use a link to go from SeniorConnection's Website to another third party website, this Privacy Policy is no longer in effect. SeniorConnection encourages its users to read the privacy policies of these other websites before proceeding to use them.

8. Changes to SeniorConnection's Privacy Policy.

SeniorConnection reserves the right to change this Privacy Policy at any time. SeniorConnection will notify you about significant changes in the way we treat Personal Information by sending a notice to the email address registered in your account, or by placing a prominent notice on our Website, so that you can choose whether to continue using its Services. Significant changes will go into effect thirty (30) days after SeniorConnection notifies you. Non-material changes or clarifications will take effect immediately upon posting of the updated Privacy Policy on SeniorConnection's Website. You should periodically check for updates. Your use of the Website or the Services after such effective date will constitute acceptance by you of such changes.

9. Contact Us.

If you have any questions on our Privacy Policy, you can contact SeniorConnection via email at or at (888)-582-9512.